The past week has been tumultuous for me, to say the least. What started as a quiet week turned out to be quite uncomfortable with me being diagnosed with viral fever. After a few days of recuperating, I was back to the hectic routine of meetings, stories and deadlines.
During my absence, the entire office went to watch the movie ‘Dabangg’, and one thing that everyone was talking about was how the brand name ‘Zandu Balm’ was used in one of the songs in the movie and that there was no conflict between the brand and the producers of the movie. It turned out that they had spoken too soon as the very next day there were reports about Emami sending a notice to the producers of ‘Dabangg’. Eventually, it was settled out of court and now the movie can retain the song. What’s more, Emami is also planning to use the song in a campaign for Zandu Balm.
Another big development that has been in the offing is the slew of big budget reality shows that are slated for launch in the next month across GECs – ‘Bigg Boss’ and ‘Kaun Bangega Crorepati’ (both in their fourth season) and ‘Masterchef India’, among others. These channels are going all out to promote these heavy duty shows, some of them even launching music videos to promote these shows. Big promotions and bigger stars, these shows have it all.
This eventually means that my work for the next month is all cut out. Marketing plans, programming strategies and TAM numbers – all of these promise to keep me busy for the next few weeks.