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Reporter’s Diary: Master Oogway, you are wrong

24-December-2011
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Reporter’s Diary: Master Oogway, you are wrong

“Yesterday is history, Tomorrow is a mystery, Today is a gift and that’s why we call it the present” – thus spake Master Oogway in the film ‘Kung Fu Panda’ to his student Shifu.

But I wonder whether one can brush off yesterday that nonchalantly as I feel what happens in the past does have an impact on one’s present and future. Sometimes, in a not so pleasant manner.

I have been travelling in Mumbai’s locals since childhood without much incident. But what happened just yesterday, December 22, 2011, has left me shaken. I had boarded the Badlapur train as usual, dodging the crowd around me. As the train approached my destination where I had to get off, I moved towards the door. It was here that a hefty man stood next to me who looked of suspicious character. I thought someone was reaching for my wallet and I became alert. Once my station arrived I got off the train and it was here that I found the bottom of my backpack torn away.

I quickly checked the contents of the bag and to my dismay I discovered that my wrist watch and my two notepads, where I store details of all my interactions with the industry people, were missing. In desperation I jumped on to the railway track once the train moved on in the hope that probably my things had slipped on to the tracks. All I could find was my older notepad, the brand new notepad and my wrist watch were gone.

In the evening when my father checked my bag only then did we realise that someone had deliberately cut the bag with a sharp blade with the intention of stealing.

What has this got to do with the aforementioned yesterday, today and tomorrow? Among other things, I had stored a very important interview that I had conducted with a very senior person in a sports channel in the new notepad that got stolen. That was lost forever. What happened yesterday (Thursday) ruined all my hard work today (Friday) and has definitely left me wondering whether I can make up for it in future?

Master Oogway, your saying is not at all true!

Meanwhile, December has been keeping me busy. I recently got to tour the swanky office of Neo Sports when I had gone there for an interaction. The state-of-the-art office – with the studios, the graphics, control and commentary rooms – left me speechless.

With the New Year just round the corner, we at exchange4media are busy doing a roundup of the year 2011, the important trends and developments, the newsmakers, new launches…

It’s never a dull moment here!

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO