Others Reporter’s Diary: Face2Face with the new beat added to my sleeve

Reporter’s Diary: Face2Face with the new beat added to my sleeve

Author | Pallavi Goorha Kashyup | Saturday, Nov 13,2010 7:25 AM

Reporter’s Diary: Face2Face with the new beat added to my sleeve

After covering the advertising, OOH and radio for a long time in my career in exchange4media, a new beat got added to my sleeve: Face2Face. I was told by my Editor to cover stories for the Face2Face section.

Face2Face is a new section launched recently by exchange4media. Many people must be wondering what this section is all about. Face2Face is India’s platform dedicated to the events and experiential marketing industry. The platform is targeted to marketers, organisers and suppliers in the promotions, business events and entertainment space.

After chasing so many account movements and covering events and brand launches, I realised after covering Face2Face that so much work goes behind making any successful event happen. This was after I interacted with event management companies and BTL companies and realised that so many interesting events are happening all around us. Writing for Face2Face has been an interesting experience as I noticed that the industry people are very enthusiastic about sharing news and are buzzing with excitement.

Meanwhile, I am also busy with organising the first ever exchange4media Outdoor Advertising Awards, which are going to be held on January 7, 2011 in Delhi. I enjoyed getting the jury together for the OOH Awards. I am looking to connect with the OOH industry, brands and the advertising industry. And not to forget, I enjoy doing the pitch reports of outdoor and chasing the tender results earnestly.

Radio was another beat I covered. The radio industry is a buzzing industry with new launches, new shows. RAM ratings come out every week and it is interesting to see the close fight between the radio stations and each one trying to achieve the top position in the four metros. I had recently helped in organising the first ever exchage4media Radio Advertising Awards (ERAA) and it was a good experience. We received great enthusiasm over the entries and the Awards went successfully. That’s the time when I realised how tough it was to organise events.

The advertising beat has been my first love and will continue to be so. I love chasing up on advertising and media pitches. I love doing the Ad Reviews. And we love interviewing the ad industry heads and great creative guys. It’s a mad chasing game as to who wins the account. And which business is on a pitch? Recently, we saw brands that had not changed their creative agencies and media agencies for years, shifting their business to other agencies. The industry is full of talent and is growing at a tremendous pace. For me, there is never a dull moment as I go about covering news for exchange4media.


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