Top Story

e4m_logo.png

Home >> Media - Others >> Article

Reporter’s Diary: Discussions around digitisation

20-October-2012
Font Size   16
Share
Reporter’s Diary: Discussions around digitisation

No matter which media one turns to, especially television, one cannot miss the news about the fast approaching digitisation deadline. Amid all the news about the various scams, assaults, price rise and preparations for the festival season, one worry at the back of the mind for every television viewer in the four metros of Mumbai, Delhi, Chennai and Kolkata is – will my television screen go blank on November 1?

 

Various industry bodies have released their own reports on the progress on digitisation and the number of set top boxes installed. One doesn’t know which report to believe as all figures vary. The cable TV digitisation report card for Chennai is not all that optimistic, with a vast section yet to see the installation of set top boxes – and the deadline is just 10 days away.

I had an opportunity to converse with the President of Thamizhaga Cable TV Operators’ General Welfare Association of Tamil Nadu, who told me that there is a shortage of around one and a half lakh set top boxes in Chennai.

 

I’ve also had the opportunity to interact with several industry honchos this week, which has given me a glimpse of where the television industry is headed. My takeaways have been varied.

I got to hear the views of Ankan Biswas, Chairman, Digital Broadcast Council, Ashok Mansukhani, President, MSO Alliance, and some well-known film directors and producers, who had gathered to speak on the digitisation process, as well as how the film industry needs to get on to the digital platform.

 

Commenting on the roadblocks in going online, industry experts said that the current speed of the Internet, which is at 256 kbps, is not enough for most viewers to view a complete feature film online since the buffering takes up a lot of time. According to the experts, the average speed required is 500 kbps, which is currently not available in India.
 

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.