Others Reporter’s Diary: Creativity comes from a simple idea

Reporter’s Diary: Creativity comes from a simple idea

Author | Deepa Balasubramanian | Sunday, Jun 16,2013 12:52 PM

Reporter’s Diary: Creativity comes from a simple idea

As I sit down to write the Reporter’s Diary for this week, the topmost concern for me is being creative in everything I do. This is an era of multi-tasking and effectively using one’s time and maximising one’s efforts. In this new age world, everyone is looking for an opportunity to unleash fresh ideas and executing them in ways that no one has thought about earlier.

My one-year tenure with the exchange4media Group has exposed me to the high calibre reportage that happens on a daily basis. What never ceases to amaze me is the passion, perseverance and a generous dose of fun that each reporter infuses into the daily work schedule.

My seniors, who incidentally all happen to be women, have been helping me in sharpening my skills, sharing from their vast repertoire of experience. One common thing in all of them is being creative in every sphere of their lives, not just work, and clarity of thought.

Writing has never been my forte, but one person who is my guru, my brother, has always made me realise that there are two kinds of people in this world – those who are born with certain skills and those who acquire skills as and when the time comes. He says that you either have to be the former or become the latter. Well, I fall in the latter category and am working on my writing skills.

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