Top Story

e4m_logo.png

Home >> Media - Others >> Article

Reporter’s Diary: City of Joy revisited

09-June-2012
Font Size   16
Share
Reporter’s Diary: City of Joy revisited

When I was asked to head to Kolkata to cover the Engage 2012 Digital Media Summit, the first thing that came to my mind was to have my fill of macher jhol (fish curry) and the delectable roshogulla. But more than that was the immense joy of reconnecting with the city that I have been to several times before. And of course, I was eager to see what changes are visible in Bengal under Mamata Didi.

I found no let-up in joy in the City of Joy, perhaps a little wilting under the summer sun, and I soaked in the genteel bhadra lok conversations, the old nooks and crannies and shops.

But work soon beckoned and I got busy with the Summit coverage. Since this was eastern India’s largest digital media summit, the excitement was palpable. Organised by the Public Relations Society of India (PRSI), the Summit saw quite a few well-known names from the digital media and corporate sphere.

There were senior executives from companies like Tata Steel, Pinstorm, Google India, The Nielsen Company, MSLGroup and many more.

The discussions were wide-ranging and brought to light how corporates are engaging digital media in various ways to enhance brand image, connect with the TG, devise communication strategies and much more.

 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group