Well, the headline says it all. The current India Vs Australia Agneepath Test series has not only broken the hearts of Indian cricket fans but also that of the advertisers, courtesy the embarrassingly poor show by the Indian cricketers. The tagline ‘Thunder Down Under’ was not to be as India hardly put up any fight against the Aussie onslaught.
The first two Test matches saw the home side wrapping up the visitors in just four days. The question is what would have happened to all the money invested by the advertisers who would have taken a gamble thinking India would fight back and take the match to the fifth day? The risk has certainly not paid off and looking at the situation in the third Test match at Perth, it looks like the Australian advertisers would be chanting: “Aussie, Aussie, Aussie… Oi, Oi, Oi”, while the Indian advertisers would be crying “India, India, India… why, why, why”.
On January 13, 2012, which was the first day of the third Test match at Perth, India was bundled out cheaply for just 166 and the Australian opening pair came out blazing at the Indian bowling line-up, putting up an unbeaten partnership of 149 with Warner hitting 101 off just 69 balls, the fastest Test century for an opener, and another humiliating day coming to an end for India.
Looking at the first two Test matches and the opening day at Perth, I am sure the Indian advertisers would be doing some serious rethink about investing in the cricket property. I assume that the ratings would have certainly gone down as no one likes to watch India lose and that too against the Australian team during the weekends. It would be an utter waste of time and money for viewers and advertisers, respectively. The TAM Media Research date will reveal the real damage in ratings terms in the coming days.
I am thinking after a 4-0 thrashing from England last year, we are certainly staring at another whitewash in the hands of Australia, the headline probably would be ‘Dead & Buried Down Under’!