Reliance Media World Ltd, part of the Reliance ADA Group, has reported a total income of Rs 49.36 crore for the third quarter ending December 31, 2009. The company has reported a net loss of Rs 12.65 crore in Q3 FY10, while its EBITDA for the quarter stood at Rs 2.79 crore. This was credited to increase in revenues, controlled costs and expanded client base.
The key performance indicators for Q3 FY10 are Q-o-Q revenue growth of 28.5 per cent, brand count with an average of 960 brands on air each month, robust sales volume growth with inventory fills growing by 28 per cent over the previous quarter and 25 per cent growth in market share in Q3.
Tarun Katial, CEO, Reliance Media World Ltd, said, “This quarter saw Reliance Media World turn EBITDA positive, which is commendable and very encouraging, and we attribute this to our controlled costs, coupled with increase in revenues. With the turnaround in economy, we are seeing positive traction in the radio business. Our exclusive ‘solutions offerings’ coupled with excellent client service ensures repeat clients which has contributed excellently to the business.”
“FM Phase III of radio licensing is expected to allow broadcasters to expand their footprint and offer greater access across the country, which when coupled with its cost effectiveness, is sure to make radio the preferred medium of choice for advertisers. For the out of home business, Big Street’s acquisitions of long term, low risk, and quick payback inventories is sure to work well on our top lines,” he added.
This quarter witnessed an increased emphasis on new business development, which has led to new categories on Big FM like FMCG, computer peripherals and so on. Big FM managed to increase its footprint through alliances with Radio Dhamaal and Rangila FM, thus growing its network by an additional seven stations and offering clients reach to 52 stations. Opening of political advertising for private broadcasters also stimulated an increase in revenue.
In Q3, Big FM also launched a new music format across its stations, building increased differentiation with competition in Mumbai and Delhi. The same quarter saw Big FM and BBC World Service enter into a content alliance, which involved high quality entertainment from BBC World Service being played across the Big FM network. The FM had also signed singer Sonu Niigaam as its brand ambassador, and had launched its localised fresh music positioning across the country with the singer.
Listed on the BSE and NSE, Reliance Media World is one of the youngest media businesses in India. The company since its launch in 2006 (with its radio business christened Big 92.7 FM), has grown at a sturdy speed. The allied businesses include Big Street – the OOH business, Big Digital – an initiative in the digital space, Big Reach – the activation division providing brand solutions basis client briefs, Big Events – covering events in the live entertainment universe, Big Live – in the business of audience aggregation, and Big Rural – reaching out to rural audiences through holistic solutions to clients’ marketing requirements.