Top Story

e4m_logo.png

Home >> Media - Others >> Article

Reliance InfoComm media account: MindShare to handle Media Planning and Tracking, Mudra to release ads

18-December-2002
Font Size   16
Share
Reliance InfoComm media account: MindShare to handle Media Planning and Tracking, Mudra to release ads

exchange4media has reliably learnt that MindShare has retained the media planning assignment for the coveted Reliance InfoComm media account. MindShare would also carry out the 'post campaign' evaluations and tracking exercise. The campaigns would however be 'released' by Mudra. It is also learnt that an internal team at Reliance will handle crucial media buying function.

This news comes after a series of reports in business press and trade websites, including this site, that MindShare may have lost the business. exchange4media, after verifications and checks, has learnt that MindShare will indeed continue with media planning and tracking assignment.

Mudra Advertising will handle the release and billing part of the business.

Reliance is expected to buy media directly. This team will work with planning inputs from MindShare. Media watchers point out that procurement is a strong competitive edge at Reliance and they expect these learnings to translate into better media buying too.

Reliance Infocomm is expected to make a big splash on December 28. In a recent interview, Reliance Group Chairman Mukesh Ambani said, "Various Reliance products including Mobile services will be launched in almost all cities, on 28th December, with a tribute to Dhirubhai. The communication will be centered on Mera Sapna, Ab aapka apnaa.."

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends