Reliance Big Entertainment has entered into a strategic alliance with music company T-Series and digital media entertainment company Hungama Mobile to exclusively distribute the current titles in the Big Music catalogue and all future titles in Reliance Big Entertainment on all formats and media – including radio and television, mobile and digital formats – across the globe.
Commenting on this association, Amit Khanna, Chairman, Reliance Big Entertainment, said, “The environment of the Indian music industry is opening to opportunities for dynamic distribution models. This is setting the stage for players from different spheres to collaborate and focus energies on reaching out to the end-consumer more effectively. We, at Big Music, are delighted with this association and look forward to leveraging the fantastic network built by Hungama Mobile and T-Series to take our music to consumers all over the world.”
Apart from steering sales on physical formats, T-Series will also champion the reach of Big Music’s catalogue through its network of licensees, publishers and aggregators and all formats of revenues that arise from radio, television and public performances.
Bhushan Kumar, Chairman & Managing Director, T-Series, said, “Our association with Big Music will have great significance to the entire music industry. From physical distribution models to opportunities for radio and TV publishing and digital formats, this alliance gives us an opportunity to explore different domains of revenue generation and reach that will be mutually beneficial for all partners in this process.”
On the mobile and digital distribution front, T-Series through Hungama Digital Media (Hungama Mobile) will be providing the digital footprint for Reliance Big Music’s catalogue across telecom service providers, the Internet, IPTV and mobile networks. Their catalogue will be available for downloads on Hungama’s digital distribution network comprising all telecom carriers in India and across 37 other countries.
Neeraj Roy, MD & CEO, Hungama Digital Media, added here, “As consumers warm up to new formats of entertainment, especially in the digital domain, this is the right time for the Indian music industry to build an eco-system that will work towards satiating all forms of consumer touch points. We hope that this alliance will be a precedent and will set the momentum for more such initiatives in the Indian music industry.”
This distribution will also cover Internet portals, which include Hungama.com, India’s premium digital entertainment store, and numerous other online and mobile networks globally. Through its international partnerships with iTunes, Rhapsody, and Amazon MP3, among others, Hungama will power Reliance Big Music’s collections to South Asian consumer’s outside the country.