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Red FM chooses MPG for media business worth Rs 10-12 crore

23-August-2005
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Red FM chooses MPG for media business worth Rs 10-12 crore

After putting its creative agency in place, Red FM has now signed on MPG as its media partner. Confirming the development, Abraham Thomas, COO, Red FM, said that two other agencies were in discussion with the radio channel for the account.

The ad spend is around Rs 10-12 crore. As was reported earlier, the creative business recently moved to Euro RSCG, the advertising arm of MPG.

Thomas, however, refused to divulge the names of the other agencies in the fray. He said that the reason why MPG was awarded the business was because of Red FM’s requirement of synergy between the creative and media components of the communication.

He further said, “There is a lot of action happening in Red FM currently, and we needed professional help in creating a differentiated product in what is otherwise a commodity market. In the radio sector right now, most brands look alike and we are working on creating Red FM as a different product. This is why we chose Euro RSCG as our creative agency, and now MPG as our media partner.”

MPG’s President Jeffrey Crasto, said, “With the radio sector heading for exciting times, we are very glad to partner with one of the key players in the field. As a brand, Red FM is actively trying to make its mark and we realise the focus it needs, which is why there is Jyoti handling the brand from Mumbai, Ruby from Bangalore and a dedicated Delhi team – to understand the nuances of the various markets and function accordingly for the benefit of the brand. We are looking forward to do some great work for them.”

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