Intel Capital, the venture capital investment arm of Intel Corporation, is to invest in Real Image Media Technologies. Real Image Media Technologies intends to utilise this investment to scale-up the R&D efforts for the Qube platforms, especially for enhancing the features of its digital signage solution (QSign) and to expand the network base for both QSign and Qube Cinema.
An announcement on the investment was made by Arvind Sodhani, President of Intel Capital, at the Intel Capital CEO Summit in Mumbai in May 2006.
“Intel’s investment reflects growing industry interest in digital content distribution and management as an emerging business direction in technology – an innovation requirement that is expected to be a key driver for the direction of the media and entertainment industry in particular,” Real Image said in a statement.
The Qube platform of Real Image has powered its entry into the global domains of Digital Cinema and Digital Signage. The company follows a business model focused on out-of-home media, especially the networked digital signage solution (QSign) for malls and large format retailers.
“Out-of-home advertising is the focus of brands and advertising agencies today. And Real Image’s solutions of Digital Signage (QSign), Digital Cinema Advertising (QCine) and Digital Jukeboxes (QJam), leverage networking and satellite technologies to offer never before available flexibility and control to advertisers in the out-of-home media,” said Jayendra Panchapakesan, Director, Real Image.
“This latest investment underscores Intel Capital’s commitment to fostering technology innovation and growth in India,” said Kumar Shiralagi, Director, Intel Capital India. This represents the fifth investment by Intel in India from its $250 million Intel Capital India Technology Fund, established in December 2005.
Real Image seeks to give advertisers the ‘Q’ advantage