Razorfish has announced the appointment of Bharatesh Salian as Vice President and Head of Strategy, based out of Mumbai.
“With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by. His 14+ years of rich experience in Mobile, Digital and Social media domains will be valuable for us to strengthen Razorfish’s capabilities in Business Transformation,” said Gaurav Pathak, COO, Razorfish India.
Prior to joining Razorfish, he was with VivaConnect as Chief Strategy Officer where he worked with clients like BJP, GSK, Google and Tata Motors.
He has also worked with brands of MNCs like Unilever, J&J , Renault, Nissan and SET MAX during his stint with Omnicom Media Group as General Manager – Digital & Moblility, where he was heading the mobile strategy and project implementation for large projects like the Cannes Lion Winner Kaan Khajura Teshan, 3 Roses Good Life Club and BeBeautiful.
In his tenure at TechShastra, he developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network 18 amongst others.
Salian said, “Razorfish has always been known to be at the cutting edge of technology blending Creativity, Media and Technology seamlessly. Its philosophy of World Changing Ideas and Business Transformation resonates with my own ambition of being at the forefront of India’s Digital Transformation.”
On being asked if Razorfish will be hiring more talent in future, Charulata Ravi Kumar, CEO Razorfish India added, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”