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RAPA plans scaling new heights in FY 04-05

27-October-2004
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RAPA plans scaling new heights in FY 04-05

Radio and TV Advertising Practitioners Association of India (RAPA) has formed a new committee for the year 2004-05 and is ready to take the association to new heights.

RAPA Managing Council 2004 has appointed President Brij Mittal for the third time to lead the committee. “This year the main focus will be to improve the association and we are going to take up a number of initiatives for the same,” says Mittal. On the events undertaken by the group, he says, “Ours is the only award that covers each and every Indian language, including English. Last year, we had 53 categories and this year we are planning to add more to make the awards more exhaustive.”

Office bearers and managing council members of the association for the year 2004-05 include Atul Tiwari, Vice President; Madhu Shrivastav, Hon. Secretary; Amar Thakur, Jt. Secretary and Purush Baokar, Treasure. Council Members comprise Ajay Jhankar, Alaric Ferns, Aradhana Deshpande, Dinesh Thakur and Ramesh Meer.

Elaborating his role as the VP, Atul Tiwari says: “Being a creative individual, I would bring in the perspective of an artiste to the group. This year, we are planning to conduct a workshop every month on various subjects like writing, animation and hold other interactive sessions.” On the awards, Tiwari says, most awards are Hindi-centric and RAPA has been national in the approach by giving awards in all languages.

The association has contributed significantly towards promoting the entire range of Indian languages recognising excellence in advertising through an array of activities. RAPA remained active through various workshops, seminars and activities for over three decades. Many radio and television producers, ad agencies, scriptwriters, technicians, voices and performers have been a part of the RAPA family.

Founded in the year 1974, RAPA will celebrate its 30the anniversary on November 4 this year. The organisation has plans to conduct workshops on voicing, acting, writing and animation.

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