ATCOMAART, an industrial and business retail chain store, has appointed Rajesh C Mehta as Head-Media and PR. Mehta, who will be responsible for everything related to media at ATCOMAART, is in the process of setting up a media team within the company.
Mehta joined the company on June 5, 2006. Prior to joining ATCOMAART Mehta was with CityBuzz, which is billed as Mumbai’s first broadband shopping channel. His previous assignments included a stint with Jhankar TV, a 24-hour music channel. Mehta had also served as Executive Director at Rainbow Productions between February 2000 and May 2005, prior to which he was the Media Buying Head at Madison.
Speaking to exchange4media, he said, “I have been involved with the media function for the last 16 years. This is a new opportunity and a challenging responsibility. It also gives me an exposure to brand management, and I am looking forward to it.”
ATCOMAART would look to engage B2B channels of communication largely in addressing its audiences. The emphasis would be on the niche channels space in television, explained Mehta, while adding that mainline media would also figure in the scheme of things.
“We are already looking for people. We are in the process of creating our own in-house agency with a team handling media buying, planning, distribution and PR,” Mehta added.
The company will also expand its presence in the B2B directory space. Its 388-page directory from last year is set to grow to 1,500 pages this year. And from next year, this would become a bi-annual property.
Mehta began his career with stints at Contract, Everest and Leo Burnett, and was involved in the agencies’ media functions.