Rajasthan Patrika, which is behind organising the annual advertising award – Concerned Communicator Award (CCA) – is now taking the event to an international level. From now on foreign advertising agencies shall also be a part of this competition. In order to mark its Golden Jubilee celebrations, Rajasthan Patrika, has also increased the prize money for CCA 2006 to Rs 1 lakh.
The CCA posters were launched by actor Roger Moore (former James Bond), the British High Commissioner, and International Newspaper Marketing Association (INMA) President, Ross McPherson.
Constituted in 1997, CCA is the only advertising award, which set a record with more than 1,000 entries for a single category last year. This year, CCA has elevated its associations with the Advertising Agencies Association of India (AAAI), Jan Mangal Charitable Trust and Times Foundation.
Rajasthan Patrika through CCA, honours the artistic talent, and provides all creative minds a platform to showcase their aesthetic and intellectual genius.
Said Siddharth Kothari, Director, Rajasthan Patrika, “The concerns that Concerned Communicator Award seeks to raise are universal. Borders are man made. We have to agree that the earth, the ecosystem are one, this world is integrated and cannot be taken in pieces. Take for instance global warming or even ozone layer depletion, the effects are on the entire world populace. We felt the need for communicators to come together and view as well as to address the issues holistically.”
Mudra Communications, Delhi, bagged the first prize last year for its campaign on ‘Breast Cancer’. The panel of judges for last year’s awards included Shekhar Swamy, Managing Director, RK Swamy BBDO; Prabha Prabhu, Executive Director, Madison Communication; and Sandeep Goyal, Chairman, Dentsu Communications.