Close on the heels of colleague, Sudha Natrajan, joining Hindustan Times, Raghav Subramanian is all set to join IPG Mediabrands, according to industry sources.
In June 2012, Subramanian and Natrajan quit their jobs at Lintas Initiative Media to launch their own media venture, The Media Consultants (TMC), based in Gurgaon.
Subramanian has over 20 years of experience and has worked on brands such as American Express, Dabur, ITC Agro and Godfrey Phillips India. He started his career at Ogilvy. He has spent around a decade in GroupM, New York at its business science division, Advance Techniques Group. Post GroupM, he returned to India and served as chief strategy officer at Zenithoptimedia before joining Starcom Mediavest as national director, insights and research in June 2011. He joined Lintas Media Group as COO in December, 2011.