R V Rajan, CMD, Anugrah Madison, was re-elected President of the Rural Marketing Agencies Association of India (RMAAI). The election was held at the first AGM of the RMAAI held recently in Hyderabad.
Other office bearers elected include Pradeep Kashyap, MART, Delhi, as Vice-President, Khurram Askari of Insight Connect, Hyderabad, as Secretary, R Parthasarathy, Kripa Outdoor, Chennai as Treasurer.
The following were elected to the managing committee: R A Patankar of Sampark, Pradeep Lokhande of Rural Relations, Sunil Khairnar of India Agribusiness, K Ananthakrishnan of R K Swamy Social, Anurag Gupta of Ogilvy Outreach, Sandip Bansal of Expanse, and Sanjay Kaul of Impact Communication.
Rajan said, “Following the successful conduct of the Seminar on Rural Insurance held at Hyderabad, the Association plans to have a series of industry focused seminars. The next one will be on Rural Banking, to be held in September in Mumbai, followed by seminars on Rural IT, Rural Telecommunication, etc.”
Other plans of the Association include an industry study to find out the importance given to rural marketing efforts by the corporate sector, and offering courses in rural marketing to management institutes. The Association successfully conducted a course in the S P Jain Institute of Management, Mumbai recently in which it provided the complete content and the faculty and also evaluated the students on a turnkey basis.
Next on the anvil is a quarterly journal on Rural Marketing, which will provide information on all aspects of rural marketing through news clips, case studies, interviews with stalwarts, feature articles, etc. The first issue is expected to be released in July 2006.
Another ambitious project of the Association is to conduct a ‘Rural Marketing Works’ Seminar based on a contest on rural marketing case studies. This is scheduled to be held in September 2006.