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Quite a few changes at The Media Edge

23-March-2004
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Quite a few changes at The Media Edge

One agency that is witnessing a good share of action is The Media Edge. Till a few days back reports of people deserting the agency kept trickling in. Tables seem to turning now. TME is strengthening its team now with a few new faces already on board.

One new entry in the organisation is Madan Mohapatra. Joining in as Media Director for television buying Mohapatra comes in from Modi Lottery. However, given his stint at Starcom prior to that, makes it a kind of return to where he belongs — the world of media. Says he, “It’s like coming back to my own territory. I have the chance to work here with good brands and good people.” As to how come The Media Edge, when he decided to make a come back to this side again, he replies, “The responsibilities that are given to me here have pulled me back.”

Another new entry in the organisation is Mukund Setlur, who quit Aaj Tak, Ahmedabad. Setlur comes in a position at par with Mohapatra and is associated again with the television buying for TATA AoR.

In the form of IOCL, the agency is marked with new business responsibilities as well. With another giant in hand in TATA, TME is taking care of two large accounts. As is known, Divya Radhakrishnan (Optimedia) and Partha Ghosh (Initiative) joined the agency not in very distant past.

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