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Quick Recap: POG deal falls through; NDTV re-subscribes to TAM

10-May-2014
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Quick Recap: POG deal falls through; NDTV re-subscribes to TAM

A look at some of the major developments and issues that were under  discussion during the week...

Omnicom & Publicis’ ‘merger of equals’ deal falls through

In a surprise move, Publicis Groupe and Omnicom Group called off the $35 billion merger deal on May 9, 2014, a little over nine months after announcing plans to team up in what was termed as “merger of equals”.

Publicis Groupe and Omnicom have said that the decision to call off the deal was mutual, following “difficulties in completing the transaction within a reasonable timeframe”. Both the parties have released each other from all obligations with respect to the proposed transaction, and no termination fees will be payable by either party.

The split has been unanimously approved by the management board and the supervisory board of Publicis Groupe and the board of directors at Omnicom.

NDTV re-subscribes to TAM

TAM ratings are once again in focus with NDTV deciding to re-subscribe to TAM data. NDTV re-subscribed to TAM data last month and the subscription has just started.

When asked about the reason behind the decision to go back to the ratings, KV Narayan Rao, Executive Vice Chairperson, NDTV replied,“Basically, they had stopped giving data relating to NDTV to advertising agencies, which was beginning to affect the revenues.”

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group