Entertainment group Pyramid Saimira has acquired a majority stake in Aurona Technologies Ltd, a video games and interactive entertainment software company headquartered in London. Keynote India Capital Market acted as advisors to Pyramid Saimira in concluding the acquisition, while Elara Capital Plc London acted as advisors to Aurona Technologies.
Santosh Pillai, CEO of Aurona Technologies, would continue in his current role in addition to taking over as Director, Pyramid Saimira Production Services Ltd, thereby integrating the operations of both the companies.
Speaking about the acquisition, Pillai said, “The entertainment industry is witnessing large scale integration, especially with reference to graphics, animation, gaming and characterisations, across the globe. Our alignment with the Pyramid Saimira Group, which is actively heading towards horizontal and vertical integration, is indeed a major milestone.”
P S Saminathan, Managing Director, Pyramid Saimira Group, said, “We are extremely happy to announce this strategic acquisition of Aurona Technologies, which marks the entry of Pyramid Saimira in the high-growth, high-margin animation and gaming industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties. Further, we are focused on creating a world class vertical on post-production, animation and gaming, and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure.”
N Narayanan, Director, Pyramid Saimira Group, welcomed the employees of Aurona Technologies into the Pyramid Saimira family, which has now crossed more than 15,000 across the globe. Aurona Technologies has a development centre in Hyderabad and also has a representative office in Los Angeles. The company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC.