Top Story


Home >> Media - Others >> Article

Punjab seeks to be major media and entertainment hub

Font Size   16
Punjab seeks to be major media and entertainment hub

In order to focus on investment opportunities to develop Punjab as a media entertainment and film industry hub in the northern India the Punjab government, in association with International Punjabi Chamber for Service Industry (IPCSI), is organising a one-day an international conference on media and entertainment on April 22, 2006 in Mumbai.

Speaking to exchange4media, Dr Gulshan Sharma, Secretary General, IPCSI, said that the conference would explore the opportunities that were available for setting up production houses, film studios, media houses, multiplexes and media lounges, animation and SFX studios, film and television houses, celebrity management houses and other media and entertainment related projects by bringing prospective NRI and domestic investors, venture capitalists, entrepreneurs, developers and others on a common platform.

Senior Punjab ministers, including Minister for Cultural Affairs, Partap Singh Bajwa, and NRI Affairs Minister Amarjit S Samra and top bureaucrats will take part in the deliberations at the conference, where people from film and television, besides advertising, PR, event management, banks, financial institutions, travel and tourism, telecom, IT and corporates associated with media and entertainment industry have been invited.

The conclave would also honour film personalities, leading corporates, NRIs and other veterans from media entertainment industry who have contributed immensely to the entertainment industry.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...