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Others Publisher Abbys 2014: HT takes home 6 metals; TOI bags 3 Golds

Publisher Abbys 2014: HT takes home 6 metals; TOI bags 3 Golds

Author | exchange4media News Service | Friday, May 30,2014 7:53 AM

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Publisher Abbys 2014: HT takes home 6 metals; TOI bags 3 Golds

The Publisher Abby Awards have been introduced for the first time at Goafest this year. The objective behind introducing Publisher Abbys is to recognise outstanding advertising and communication ideas for promoting print properties.

Hindustan Media Ventures (HMVL) led the metals tally with six metals, while Bennett, Coleman & Co (BCCL) grabbed five metals, which included three Gold, one Silver and one Bronze metal.

The Times of India from the BCCL stable has bagged two Golds under the category of CSR/ Cause Related Marketing Initiative in Traditional or Online Space. The first Gold is for their regional offering Maharashtra Times (MT Helpline) and other for I lead India - Organ Donation Day. The publication bagged its third Gold in the Best Brand Innovation in Newspapers Printed or Online category for the initiative ‘Alive’. The Silver was bagged for I Lead India - Compassion Day, while the Bronze was awarded for Vaseline Healthy White.

Hindustan Times got one Silver in the category The Most Creative Front Page in a Printed Newspaper for their initiative ‘No TV Day’ and their second Silver was awarded in the category Best Brand Innovation in Newspapers Printed or Online for their initiative Colors + Celebs + Cellphone = Craziness.

Chitralekha and DB Corp took home three metals each. Chitralekha bagged one Gold and two Silvers.

Amar Ujala, Forbes India and Kasturi & Sons bagged one medal each. Amar Ujala got one Silver, while Forbes and Kasturi & Sons got one Gold each.

There were seven categories in total and 62 entries were received.

Sharing the importance behind including Publisher Abbys, Pratap Bose, President, Ad Club said, “It is an important part of the ecosystem and needs to be recognised as well.”

DD Purkayastha, CEO and MD, ABP Group headed the Jury process for Publisher Abbys.

The complete list of Publisher Abby 2014 award winners:
 

Creative ABBY Awards ‐ 2014

List of metal winners ‐ Publisher category
Category Entry # Brand Caption Publisher Name Metal
Best Marketing of a Printed
Newspaper / Edition
1 Mint Leaves campaign Hindustan Media Ventures Ltd Bronze
3 Hindustan Times Let's Make News Better Hindustan Media Ventures Ltd Bronze
8 D.B. Corp. Ltd (Dainik Bhaskar Group) Junior Editor ‐ ll D.B. Corp. Ltd Silver
11 Dainik Bhaskar Unmetro Your Mind ‐ Marketing The Newspaper By Marketing The Markets D.B. Corp. Ltd Gold
14 Amar Ujala Amar Ujala ‐ Beti Hi Bachayegi Amar Ujala Publications Ltd. Silver
CSR / Cause Related Marketing
Initiative In Traditional or on
Line Space
2 Hindustan Times You Read, They Learn Hindustan Media Ventures Ltd Bronze
7 Maharashtra Times MT Helpline Bennett Coleman & Co Ltd. Gold
8 The Times Of India I Lead India ‐ Organ Donation Day Bennett Coleman & Co Ltd. Gold
9 The Times Of India I Lead India ‐ Compassion Day Bennett Coleman & Co Ltd. Silver
Best Brand Innovation in
Newspapers Printed or Online
2 Vaseline Healthy White Perforated French Window Bennett Coleman & Co Ltd. Bronze
5 The Time Of India A Live Bennett Coleman & Co Ltd. Gold
7 Hindustan Colours + Celebs + Cellphone= Craziness Hindustan Media Ventures Ltd Silver
Best Brand Innovation in
Magazines Printed or Online
1 Forbes India Volvo Cars Video In Print Forbes India Gold
4 Everest Masala Everest Presents Colors Celebrity's Favorite Recipe Chitralekha Silver
Best Launch of a Regional
Newspaper / Magazine
4 The Hindu Tamil The world comes alive in tamil Kasturi & Sons Limited Gold
5 Dainik Bhaskar Bihar Launch D.B. Corp. Ltd Bronze
The Most Creative Front Page in a Printed Newspaper 5 Hindustan Times Hindustan times no TV day2013French window jacket
with HT Active (AR) Mobile Application
Hindustan Media Ventures Ltd Silver
9 Hindustan Colours + Celebs + Cellphone= Craziness Hindustan Media Ventures Ltd Bronze
The Most Creative Cover Design
for a Printed Magazine
8 Chitralekha Modi ‐ Advanis complex relationship Chitralekha Silver
10 Chitralekha FRUITS OF INDEPENDENT HASN'T REACHED ALL Chitralekha Gold

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