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Publish Asia 2006 to focus on ‘Profiting from change’

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Publish Asia 2006 to focus on ‘Profiting from change’

How do publishers survive in an increasingly media-savvy culture, and connect with the new generation of readers by offering the content they want – anytime, anywhere? And how do they provide the targeted marketing link to these readers that advertisers demand?

These are some of the questions that the Publish Asia 2006 conference, organised by IFRA, is going focus on. The theme of Publish Asia 2006, which will be held from April 25-26 in Kuala Lumpur, is ‘Profiting from Change’.

“The conference will review changes in the publishing industry, discuss their implications and explore how publishers are positioning their businesses to profit from new opportunities,” said IFRA in a statement.

Rajiv Verma, CEO, The Hindustan Times Ltd, will be among the several distinguished invitees to address the various sessions of the conference. Verma will speak on ‘Leading at the Edge’, where he will expound on his experience regarding how a media company is transforming itself from being print focused to a diversified multi media group with a clear vision of becoming a leading media and entertainment group.

Other interesting sessions in the conference include, ‘Profiting from the Digital Evolution in Newspaper’; ‘Winning in Both Print and Online’; ‘Creating Profitable Online Businesses’; ‘The Google Economy’, ‘Building Closer Relationships with Audience Using Convergent Journalism’, etc.

Publish Asia 2006 will also hold the 5th Annual Asia Media Awards ceremony in which winning teams from the newspaper and magazine industry will be presented awards for Best in Print, Design, Infographics and Photography.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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