Top Story

e4m_logo.png

Home >> Media - Others >> Article

Promodome Communications forays into film production with ‘Jugaad’

02-November-2007
Font Size   16
Share
Promodome Communications forays into film production with ‘Jugaad’

Promodome Group is venturing into Hindi feature films, with its new company Promodome Films launching its first feature film ‘Jugaad’. As is known, Promodome Group is the parent company of advertising agency Promodome Communications, Promodome Entertainment and now, Promodome Films.

According to Sanddeep Kapur, CEO, Promodome Group, “We have been a consistent player in the advertising world for the past 10 years. With our foray into films, we are looking at creating a new niche for the Group. Besides ‘Jugaad’, we have three more projects lined up. We are hoping to produce at least five or more films by 2009. We aim at becoming one of the leading film production houses from New Delhi.”

Anand Kumar of ‘Delhi Heights’ fame will direct ‘Jugaad’, and the star cast of the film includes actors like Manoj Bajpai and Chunkey Pandey. The shooting of the film will commence by early December this year, and is expected to be in theatres by February-March 2008. Kapur informed that the work on the second film would commence by the end of fourth quarter of this calendar year. It will be a big-budget project and the film will be shot extensively in London and in Banaras.

Apart from feature films, the new company will also be focusing on making quality documentaries for different TV channels across the globe. The promotions for ‘Jugaad’ will commence from December-end and it will be done hugely through print and television. Music, recorded with Tips, will be released by early January 2008.

The Group has seen substantial growth in last two years. Currently Promodome has offices in New Delhi, Mumbai, Bangalore and Jaipur, and has plans to open offices in Chandigarh and Kolkata by January 2008. Some of the clients handled by Promodome include Intel, Microsoft, CII, Technopak, Maruti Suzuki, Uni Style Image, ING Vysya, Mercedes Benz, Giovani, Fuji Films, Delhi Tourism, Delhi Police, Jaipur Development Authority and Alpine, among others.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems