Prasar Bharati CEO, K S Sharma, will be meeting Board for Control of Cricket in India (BCCI) President, Sharad Pawar, to discuss the contentious issue of inviting bids for broadcast rights of cricket commentary on private FM Radio stations.
Speaking to exchange4media, Sharma said, “I have already written a letter to the BCCI on this issue. Only All India Radio is qualified to broadcast live commentary as per the present licensing guidelines to FM Radio stations. I am going to meet BCCI chief, Sharad Pawar, on February 2 to discuss the matter.”
On Monday, it was widely reported by the media, including exchange4media, that Ten Sports and Prasar Bharati has reached an agreement with Ten Sports before the Supreme Court under which BCCI would be paying a sum of Rs 15 crore to Ten Sports and would telecast the five Indo-Pak ODIs along with the advertisements of Ten Sports.
When asked about the ‘agreement’ with Ten Sports, Sharma said, “We have not reached at any agreement with Ten Sports, we are simply observing the Supreme Court direction.”
Replying to whether the same model would be followed by the national broadcaster for all future tournaments, Sharma said, “The judgment is an exceptional one, it won’t have any repercussion on future cricket series as the government guidelines are clear about it.”
Meanwhile, the BCCI on Tuesday floated tenders for global media rights for a total of 162 days of live cricket, including 12 Tests, 30 ODIs and seven days of offshore cricket. The board has been of the view that cricket is not news but entertainment.
When pointed out that sports was not considered ‘news and current affairs’ on television, how it could be different for FM Radio stations, Sharma replied he could not comment on it as it was the decision of the Ministry.