Top Story

e4m_logo.png

Home >> Media - Others >> Article

Prasar Bharati Board to go for re-alignment and augmentation of news staff

16-September-2002
Font Size   16
Prasar Bharati Board to go for re-alignment and augmentation of news staff

In line with its vision document to generate more in-house contents and to improve quality of programming on Doordarshan and AIR, Prasar Bharati has decided to go in for realignment of its foreign correspondents, besides augmenting its news staff.

The decision was taken at a recent two-day meeting of the Prasar Bharati Board under the chairmanship of Dr. UR Rao. This was the last meeting under Dr. Rao's chairmanship as he has resigned from the Prasar Bharati Board.

Prasar Bharati has decided to relocate its foreign correspondents to more strategic locations to make them more effective. So, while the Brussels correspondent is to be shifted to London, the Hong Kong correspondent is to be relocated to Singapore. There is also a rethinking on shifting Dubai correspondent to Kabul. Currently, against the sanctioned strength of 7 foreign correspondents, Prasar Bharati has only 5 correspondents in place at Hong Kong, Colombo, Dhaka, Brussels and Washington. The pasts at Kathmandu and Dubai are lying vacant. Prasar Bharati not just intends to fill up the vacant posts but is also keen to have its news representatives (if not correspondents, at least stringers) at some more overseas destinations. Besides, Prasar Bharati is also exploring the possibility of making the foreign correspondents more television camera friendly. It has already decided to recruit about 300 stringers at district level to double up as correspondent for DD and AIR.

It may be mentioned that recently the Programme Staff Association of Doordarshan and AIR had expressed serious concern over the acute shortage of programming staff. Says V A Magazine, president Programme Staff Association. "While Doordarshan went on to add channels like DD Metro, DD Regional Channels, DD Bharati, additional posts were not created. Even in some cases when posts were created the recruitment was not done. As a result of this, there is a shortage of 500 - 600 persons in news production. Against the sanctioned strength of 1800 transmission executives there are 960 vacancies which have now gone up to 1200 with the long over due promotion of 240 transmission executives. To tackle this crisis, Prasar Bharati should set up an adhoc recruitment board".

Prasar Bharati CEO K S Sarma is keen to meet the shortage of the sanctioned strength in DD and AIR. "There's shortage of roughly 300 programming persons in DD & AIR. This is to be met by promoting transmission executives. There's also a move to fill up vacancies in the news division", says Sarma.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.