Top Story


Home >> Media - Others >> Article

Prasar Bharati all set for major revamp

Font Size   16
Prasar Bharati all set for major revamp

Public sector broadcaster Prasar Bharati is all set to form expert panels to advise it on viewership preferences, programmes and for archive retrieval as part of a major revamp.

Speaking in Kolkata on November 12, 2012, Jawhar Sircar, CEO, Prasar Bharati informed, “The advisory committees will be set up for viewers and programme advisory as well as for retrieving archives. These will be in our 11 kendras across the country. We want individuals from different fields to volunteer as per their fields of expertise.”

“The idea is to revamp the existing structure. We are trying to democratise programmes,” he added.

This apart, Akashvani, the radio broadcasting arm of Prasar Bharati, is recasting the programme content of its two FM channels – FM Rainbow and FM Gold – by introducing breakfast shows, special slots for western and devotional songs. These programmes, originating in AIR FM Delhi, will have a pan-India flavour and acknowledge listeners joining in from various states, Sircar said.

Along with this, the news content of FM Gold has been rationalised to intersperse news with entertainment content so as to avoid continuous stretches of news segments.

Sircar further said, “Popular western music has been retained and stations at Shillong and Panaji have been asked to provide good western music for enrichment of content.”

Prasar Bharati runs the AIR and Doordarshan networks.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends