Top Story

e4m_logo.png

Home >> Media - Others >> Article

Prasad, Kulkarni readying yorkers for final overs

24-January-2004
Font Size   16
Prasad, Kulkarni readying yorkers for final overs

The Atal Bihari Vajpayee government will soon launch a media overdrive, focussing on development issues. This is with an eye on the oncoming general elections. The information & broadcasting (I&B) ministry has been told to prepare the ground for this media blitzkrieg. It would showcase Mr Vajpayee’s marshalling of the country across media platforms.

Sources said the strategy is to highlight various Central initiatives and their impact in 16 major states. Central ministries of health, family welfare, civil supplies, road transport & highways, labour, Railways and finance and the Planning Commission have been asked to inform the Press Information Bureau (PIB), which is under I&B minister Ravi Shankar Prasad, about their initiatives.

The PIB is on an overdrive, working on Saturdays and Sundays as well. Mr Prasad has set a deadline of January 29, so that booklets could be printed and distributed before the elections are announced and the code of electoral conduct is enforced.

There will be a book, of about 200 pages, elaborating Mr Vajpayee’s initiatives and achievements. A second book, “Milestones of the Vajpayee Government,” will be shorter. It will pit his government’s achievements with those of the past regimes.

This book is being prepared under the supervision of Sudheendra Kulkarni, officer on special duty in the Prime Minister’s Office.

The media blitz will include state-specific booklets. These promise to be body-blows to Congress governments in states. Each one could trigger a volley of charges and counter charges. That’s because funding for development may have come from New Delhi, but execution of projects was done by the state government.

The demand for state-specific booklets came primarily from the state units of Bharatiya Janata Party (BJP). In the recent elections, the BJP reaped a good harvest highlighting the gaps in the area of development, especially in Madhya Pradesh.

The Central government intends to create visual capsules, on the lines of campaigns like India Shining, India on the Move and “Bharat Uday (The Rise Of India)”.

The idea is to use official agencies as much as possible without inviting the flak of the Election Commission.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign