Chennai-based Prasad Group, a pioneer in post-production services in its 50th year of operations, has started L V Prasad Film and TV Academy in Chennai. The group also shared its long-term vision of launching a television channel in the next four years, exclusively to showcase films and programming made by students from across the world, including its own academy.
The academy, which is to be housed at its Prasad Studio campus, will offer two-year full time post-graduate diploma in Direction, Cinematography, Sound Recording and Editing.
The Academy's Director, K Hariharan, said, "Over the last one year, we've been developing teaching materials including sourcing of over 1000 DVDs. We are also entering an agreement with NFAI Pune to bring the best works within the students' reach."
Classes are to begin on August 15 for the first batch of students. The initial intake would be 40, with 10 students in each discipline. From the next year on, the academy is looking to increase its intake to 120 people and add two disciplines. It is setting up a new 60,000 sq. ft. complex, a Greenfield project, at a cost of Rs 5-6 crore. This is expected to be functional in a year.
Hariharan said, "We are developing a group of film makers, who will become our closest clients in the future. As far as the TV channel goes, it is crucial because more people across the world are looking for experimental ideas, to create a new visual literacy. Students making wonderful films have nowhere to show them. We'd like to make it a non-profit channel like the PBS, and are looking to make it a reality in the next four years."
The visiting faculty will feature the best of the industry, he added. It includes Hariharan for Direction, Arun Bose for Sound, Sunny Joseph for Cinematography, and Ashwin Ramanathan for Editing. The course fee is set at Rs 2 lakh per year, though the academy would assist students in securing loans and offer scholarships on a merit-cum-means basis.
As part of a collaborative initiative, Brooklyn University and Arcadia University would be sending students to the academy from 2007 on a student exchange programme. The academy is also in talks with Universities in Singapore for tie-ups including exchange of students and teachers.
The Prasad Group, with a presence in eight cities in India, besides Singapore, Dubai and USA, also said that it would establish its presence in Australia and Singapore shortly.