Top Story


Home >> Media - Others >> Article

Podcast declared ‘Word of the Year’ by Oxford Dictionary

Font Size   16
Podcast declared ‘Word of the Year’ by Oxford Dictionary

If last year Merriam Webster Dictionary declared ‘Blog’ as the ‘Word of the Year’, this time New Oxford American Dictionary has made ‘Podcast’ the ‘Word of the Year’. The term will also be included in the online version of the dictionary in the revised version.

“Podcast was even considered for inclusion last year, but we found that not enough people were using it or were even familiar with the concept,” said Erin McKean, Editor-in-Chief of the New Oxford American Dictionary. “This year it’s a completely different story. The world has finally caught up with the rest of the iPod phenomenon,” he observed.

Simply put, podcasting is an audio blog on the Internet, which you can subscribe through RSS (Really Simple Syndication) or download and play on your MP3 player.

The word, originally coined by journalist Ben Hammersley from the words iPod and Broadcasting, is actually a misnomer because one neither necessarily needs an iPod to listen to it nor does it need broadcasting. Anyone with a microphone, computer, relevant software and Internet connection can create a podcast.

Critics, who think Apple has been given undue credit through the term for its similarity with iPod, have come out with new terms like blogcasting or audiocasting to explain the concept, but ‘podcasting’ has become a generic term by now.

According to Bridge Ratings for user growth in the podcast universe, based on interviews with radio listeners in 10 national markets, 4.8 million persons have downloaded a podcast from either a radio station or other source in 2005.

Podcasting received a fillip in June, 2005, when Apple added a podcast directory to its iTunes online music store. The same agency has forecast that by 2010 podcast audience growth is expected to touch 45 million users by a conservative estimate, who would have ever listened to a podcast The phenomenon is expected to catch up in India after Yahoo! India launched Yahoo! Podcasts, developed at its Bangalore centre.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO