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Others Playwin set for major expansion, to launch new games

Playwin set for major expansion, to launch new games

Author | exchange4media News Service | Tuesday, May 21,2002 9:02 AM

Playwin set for major expansion, to launch new games Vinod Behl

Buoyed by the overwhelming response to its online lottery within three months of its launch, Playwin Infravest has embarked on a major expansion plan to further kick up the lottery mania.

As part of their plan, Playwin will increase the number of its lottery terminals from existing 3000 to 10000 by the year-end. Playwin will also be launching exciting new online lottery games in the coming months in order to give 'choice' to the lottery freaks and add to the fun of playing online lottery. For this, Playwin Infravest, which is the official agent of Sikkim Super Lotto, the online lottery promoted by Government of Sikkim, is in talks with Maharashtra and Karnataka Governments. The two state governments will promote their online lotteries with Playwin as their official agent.

The introduction of the two new lottery games will increase the frequency of draws from once a week to thrice a week, thereby creating more excitement among lottery buffs. The strategy is also aimed at checkmating Modi and Ispat Group which are also planning to launch online lottery in the coming months. Playwin is also finalising its plans to start its operations in Rajasthan where the ban on lottery is to be lifted shortly. With this Playwin will have its operations in 15 states. Meanwhile Playwin top brass is tight lipped about the format of the proposed lottery games and the prize money to be offered.

With Five crores bets placed by the lottery freaks since the first draw held on March 29, Super Lotto by Playwin which has a technology tie-up with San Diego based International Lottery and Totalitizer Systems, has come a long way. Infact with the Super Lotto throwing up its first mega winner (Nilesh Taware of Mumbai) of Rs. 2 crore in the fourth draw held on April 11, the craze for the online lottery has touched new heights.

Such is the craze that lottery buffs from Delhi and Gujarat states (where lottery is banned) are flocking to towns like Gurgaon and Faridabad in neighbouring Haryana & Mumbai in neighbouring Maharashtra to play online lottery. In fact several Super Lotto lottery dealers are also flooded with request from lottery freaks from other states (where lottery is banned) to send them tickets through post or courier.

Playwin bosses attribute the success of their online lottery to the transparency associated with its operations. As the lottery buffs play their six numbers at the terminal, the system registers the same in 'real time' via satellite before the draw held every Thursday and telecast live on Zee TV. Playwin has now tied up with few regional Satellite TV channels to telecast their draws live.

The upcoming weekly draw of Playwin Sikkim Super Lotto to be held on May 23 has kicked up unprecedented craze with stakes for it shooting up to record Rs. 8.61 crore, India's largest lottery jackpot ever. It has created such a hysteria that last Saturday Mumbai's leading eveninger ran a special story giving online lottery freaks tips on how best to spend the jackpot money which comes to whopping Rs. 5.16 crore after 40 percent (Rs. 3.44 crore) tax deductions. To give a further boost to this lottery mania, Playwin has launched a major print and outdoor campaign, handled by Satchi & Satchi and Madison respectively.

Tags: e4m

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