Top Story


Home >> Media - Others >> Article

Playwin plans to appoint 6,500 more retailers

Font Size   16
Playwin plans to appoint 6,500 more retailers

Playwin Infravest Pvt Ltd., plans to appoint 6,500 more retailers in the current fiscal to sell Playwin Sikkim Super Lotto Jackpot tickets.

At present the company has 3,500 retailers all over the country, through whom 7.5 crore tickets have been sold so far and Rs 37 crore have been given away as prize money to the winners.

Though the Playwin Super Lotto online lottery was launched in the country only three months back, it has already generated revenues of Rs 74 crore during this short period. Lately, it has been clocking weekly revenue of over Rs 8 crore.

According to company source, even Maharashtra and Karnataka governments are planning to launch their own versions of online lottery.

According to company anyone who has a shop, business establishment or commercial space in a reasonably good location and is willing to deposit Rs 3.5 lakh is eligible to become a Playwin retailer. The retailer would be paid 8.5 per cent interest annually on this deposit and it would be refunded if any dealer chooses to withdraw.

Against this deposit, the company provide the retailer a terminal and equipment worth Rs 5 lakh. While every retailer is expected to give a minimum sales of Rs 4 lakh worth of tickets a month or Rs 1 lakh every week, he gets 5 per cent commission on the total sales. Besides, he is also entitled to 1 per cent of the prize money, provided the winning ticket is sold from his store.

Source: Business Standard


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking