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Photo Imaging Asia zooms on global products and technology

07-January-2005
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Photo Imaging Asia zooms on global products and technology

Photo Imaging Asia 2005 not only provides a forum for the photography industry to interact and network but is also an ideal platform to forge profitable business alliances. Consumers will get a glimpse of international products and innovative technology. The exhibition promises to represent every facet and element of the industry. The estimated size of the industry in India is believed to be of Rs 3,000 crore, with over 500,000 studios all over the country.

Speaking at the inauguration of Photo Imaging Asia 2005, Prakash Iyer, Managing Director, Infomedia India Ltd., said, “This exhibition will showcase the state-of-the-art technology from all over the world in photography and will definitely give a good exposure to Indian industry and consumers.” Commenting on Infomedia’s role, Iyer, said, “We are trying to act as a bridge between the trade and the consumer, so that the consumer feels more comfortable with all aspects of photography.”

Jayesh Mehta, Honorary Secretary, All India Photography Trade & Industry Association (AIPTIA), said, “We are proud to be associated with Photo Imaging Asia 2005, South Asia’s biggest photo Expo. There is tremendous growth potential for photography in Indian market and exhibitions like Photo Imaging will definitely give a boost to the industry by showcasing the latest technology in the world.”

Speaking on the significance of this exhibition, Shunji Yoshikai, Senior Marketing Manager, South & Southeast Asia Region, Canon, said, “A platform like this is a good opportunity for us to introduce new technologies. Canon does not have the right amount of exposure, this is a good forum to get that exposure.”

Kai Schlomer, Regional Sales Director, Agfa Photo, said, “We can get a wide range of customers in an exhibition like this, they can see the latest products here rather than us introducing it from shop to shop.”

The photography industry in India is still at a very nascent stage but transition is happening fast and it is set to ride the digitalisation boom.

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