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Pheroza Bilimoria, Pradeep Guha receive IAA Champions Award

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Pheroza Bilimoria, Pradeep Guha receive IAA Champions Award

Pheroza Bilimoria and Pradeep Guha were honored with the Champions Award at a black tie dinner to celebrate the International Advertising Association’s (IAA) 75th Anniversary in London.

To commemorate the occasion of 75 years of being at the helm of international affairs on advertising, media and communications, the IAA held a full day Leadership Forum, titled ‘What’s Coming Next?’.

The IAA Champions were acknowledged for their commitment to industry issues and dedication to the growth and development of the Association. Speaking on the occasion, Faris Abouhamed, Chairman and World President of the IAA, said, “It is through the contribution of these Champions, who have especially promoted the Association over many years, that we have been able to build the IAA into the globally connected force we are in the industry today.”

Srinivasan K Swamy, who was recently re-elected as President, India Chapter (he is also Vice President Development, Asia Pacific, IAA), said, “After a memorable year full of meaningful activities this is the icing on the cake for the India Chapter. I am very happy that two veterans, who have played significant roles in not just building up the IAA but also the industry as a whole, have been rightly honoured on a global platform. The India Chapter will continue to play a role of increasing relevance and importance in industry issues.”

Pheroza Bilimoria is a media and corporate communication veteran with 35 years of experience. She has been a member of the Executive Committee of the World Board of the IAA for over 11 years. She was VP, Young Professionals to begin with, but very quickly was elected for three consecutive terms as the World Secretary.

In India, Bilimoria is known in industry circles for her ability to make a success of media projects. One of the first recruits of Business India Publications, in 1978, where she was originally Head of Marketing, and thereafter became its Managing Director, she is credited with much of the success of the media house. She is the first woman President of the Advertising Club Bombay, the Advertising Standards Council of India, India Chapter of the International Advertising Association, and up to very recently, the Honorary Secretary of the World Board of the International Advertising Association based in New York.

Pradeep Guha, CEO, 9XM has been the Area Director and Vice President, Asia Pacific of the IAA. Last year, he was the first inductee into the prestigious Hall of Fame set up by the India Chapter of the IAA. He is also currently the Chairman of the Asian Federation of Advertising Associations (AFAA). Guha is well known as one of the few professionals to have straddled both print and electronic media platforms with distinction. He headed The Times of India Group and the Zee Entertainment Network before taking on his current assignment. He is credited with organising the AdAsia 2003, Jaipur. He has been the President of the Indian Newspaper Society (INS) and the IAA – India Chapter.

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