The results of the sixth edition of the "Mathrubhumi-Medimix Film Awards" were announced in Chennai on Friday. The awards are a property conceptualised by the Malayalam daily Mathrubhumi, along with its sister publication Chitrabhumi, a weekly Malayalam film magazine, in association with Medimix, the ayurvedic soap brand from Cholayil.
A jury chaired by Shashikumar, Chairman of the Media Development Foundation, decided on the annual awards. This was after readers of the two publications polled their votes through coupons and five entries per category were short-listed. According to Mathrubhumi, over one lakh readers participated in the poll.
Sashikumar said, "Awards of this kind are a great encouragement to the industry. The state government awards are much smaller in scale, and it is good to see the corporate sector investing in the awards. I hope the state government revisits the business of awards and encourages the Malayalam film industry, which is in very bad shape."
The results saw "Perumazhakkalam" being adjudged the best film for 2004, whose director Kamal and scriptwriter TA Razak too won individual awards for their work. Dileep was adjudged as the best actor for his work in "Kadha Vasheshan," while Meera Jasmine won the best actress award for "Perrumazhakkalam". The winners for a total of 19 categories were announced. Besides this, a new category called 'Excellence in acting award' has been introduced this year and the recipient is actor Mamooty. The best film wins a cash prize of Rs.1 lakh.
On the awards, Shreyams Kumar, Director - Marketing, Mathrubhumi, said, "This is the biggest event in Kerala for the film industry, and from the very beginning we have supported the industry. We are also promoting the Television Industry through Grihalakshmi Television Awards which is into its second year now." The awards are to be given away on April 10 at Kottayam.
Mathrubhumi completed 83 years on Friday, when the awards were being announced. The publication's circulation according to the ABC stood at 9.47 lakhs, and the weekly Chitrabhumi according to the same figures circulated 60,000 copies.