Top Story


Home >> Media - Others >> Article

Personal care products set for robust growth, says FICCI

Font Size   16
Personal care products set for robust growth, says FICCI

With the FMCG industry poised for 8 to 8.5 per cent growth in 2005-06, a survey released by the Federation of Indian Chambers of Commerce and Industry (FICCI) reveals that 12 personal care products would continue to register growth rates that vary from 10 per cent to 20 per cent and above.

The survey, based on a feedback from FMCG companies and associations, shows that sectors that are projected to achieve a growth rate of 20 per cent and above in 2005-06 include deodorants (40 per cent), hair dyes (26 per cent), shaving cream, cleaners/repellents (22 per cent) and anti-dandruff shampoos (20 per cent).

The category of 12 per cent growth rate includes soaps and toiletries (14 per cent), personal health care (12 per cent), oral care (12 per cent) and others.

While comparing the growth in urban and rural markets, the survey notes that urban markets have been growing at a faster pace of 7 per cent vis-à-vis the rural, which has recorded 4 per cent growth.

Attributing the higher urban rates to "increased inspirational purchases", the survey states that consumers' preferences are shifting towards higher lifestyle categories like skin care, shampoos and convenience foods among others.

The survey points out that higher growth rates in companies such as Dabur, Marico, Parle and Gillette has been achieved by innovation and "well-planned distribution strategies" adopted by companies.

Highlighting the recent trends observed in the industry, the survey points out that many multinational companies have started sourcing their products from India. For instance, HLL has become the production centre with respect to personal care products globally for Unilever.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...