Percept emerged as the final winner of the CAG Shield 2007, an annual cricket tournament organised for the advertising fraternity by Vyas Gianetti Creative (VGC). GroupM and VGC trailed not far behind with GroupM as the runner up, and Ketan Karnik from GroupM won the titles of ‘Man of the Series’ and ‘Best Batsman’. Vaibhav Sane from VGC, on the other hand, was declared the ‘Best Bowler’.
The CAG Shield final winners were announced at an event organised by VGC on March 12, 2007, where various people from the advertising fraternity gathered from agencies including O&M, GroupM, Lintas, Percept Advertising, Ad factors, Rediffusion DY&R, Law & Kenneth, Euro RSCG, RK Swamy, Bates Enterprise, Interactive Avenues, Ambience, Contract Advertising, Madison and Network Advertising.
Atul Hegde, COO, VGC said, “We decided to take over and organise CAG this year because we felt the event is something that is being forgotten. We increased the number of teams to sixteen this year, and next year, we plan to go much bigger and have thirty two teams,” he said.
“It is one event that brings so many people from the advertising fraternity together. The only other place where the fraternity meets is at award functions, which are dug in rivalry. This is sports, something that unites everyone,” he added.
Harsha Bhogle was the Guest of Honour, as Shrikant Rao compeered the event to keep the audience entertained. The coffee table book on the CAG Shield titled title ‘A Different Pitch’ was also launched which takes the readers on a journey from the inception of the tournament to its present state.
The semi-finalists included VGC, Ad Factors, as well as Percept and Group M, who have made it to the finals. Vyas Giannetti Creative Sports (VGCS), which is the promoter of the CAG Shield 2007, has Birla Sun Life Insurance as its associate sponsors for the CAG Shield Celebrations Event.