Top Story

e4m_logo.png

Home >> Media - Others >> Article

Percept raises private equity worth Rs 62 crore through Indivision

09-May-2008
Font Size   16
Share
Percept raises private equity worth Rs 62 crore through Indivision

Entertainment, media and communications company Percept Ltd has raised a private equity investment of Rs 62 crore from Indivision India Partners (Indivision), Mauritius. Percept had earlier received investments from Passport Capital and Edelweiss. With Indivision’s investment, the total strategic private equity investment in Percept till date is confirmed at Rs 150 crore.

This investment was facilitated by Future Capital, local advisors to Indivision, and is expected to further strengthen the long-standing relationship between the Future Group and Percept.

Ajay Upadhyay, President-Corporate Affairs, Percept Ltd, said, “We are happy to announce the strategic participation of Indivision India Partners in our expansion plans and we look forward to a mutually beneficial relationship going forward. We are confident that Percept Ltd will deliver long term value to all its stakeholders.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO