Entertainment, media and communications company Percept Ltd has drawn up an ambitious expansion plan for all its key areas of business as well as scaling up its content and IPR businesses. Percept is also aiming at inorganic growth within the media and communications domain.
And in order to fund future growth, Percept plans to raise Rs 1,500 crore through private equity, IPO and debt. Of this, Rs 150 crore has already been raised through Edelweiss, Passport Capital and Indivision India Partners (IIP). This has been done at a valuation of up to Rs 1,200 crore.
Percept is in advanced stages of negotiations with other strategic and financial investors, and is expecting an immediate closure of Round 1 of funding. The company is also planning an IPO in the second half of this year.
The funds would be deployed in building presence and strength in the entertainment, media and communications domain – including creation of knowledge practices, proprietary tools and assets and creation of asset and talent ownership. Funds would also be deployed in acquisitions and strategic partnerships.
Strategic investments are planned in the areas of IPR acquisition, home video distribution, film production studio, development of digital & mobile content and international distribution. These investments would result in a better integrated content business covering the complete value chain.
Percept will continue to invest more in the field of animation – both in development of global content and animation production. The marketing communication business will also be strengthened with key investments in the area of media services and digital and online marketing.
Speaking on the development, Ajay Upadhyay, President-Corporate Affairs, Percept Ltd, said, “We have been a closely held company for 24 years and grown organically and inorganically to challenge the best in the business. We are now set to enter the global stage and we will be partnering with strategic partners going forward.”
He further said, “The Indian entertainment and media industry is estimated to touch Rs 1.157 trillion by 2012 with a compounded annual growth rate of 18 per cent between 2008 and 2012.”
Percept raises private equity worth Rs 62 crore through Indivision