Top Story


Home >> Media - Others >> Article

: Percept launches new media offering ‘Percept Knorigin’; to invest $5 mn

Font Size   16
: Percept launches new media offering ‘Percept Knorigin’; to invest $5 mn

Percept Holdings has announced its intentions to invest $5 million in new media domain, and will be launching ‘Percept Knorigin’, a tech media and service provider. Viraj Malik will head the business and will be designated as Managing Director of Percept Knorigin. The company plans to set up a delivery facility in Bangalore with offices in Mumbai and Delhi.

Percept Knorigin intends to focus on servicing Indian and global clients by leveraging digital media technology like the Internet, mobile, gaming and 360-degree capabilities of the Percept Group. Percept Knorigin targets revenues of $10 million per annum and will expand to a team of 100 within the next three years.

Speaking about the new division, Harindra Singh, Vice-Chairman and MD, Percept Holdings, observed, “The digital or new tech media is heavily matured in Western countries like the US and the UK. Estimates predict that by 2010, India is slated to have the third largest mobile and Internet user base worldwide.”

Commenting further on the developments, Singh added, “Viraj brings in a lot of experience with him in this domain and I am confident Percept Knorigin will deliver value in the area of tech media to our clients.”

Meanwhile, Viraj Malik, MD, Percept Knorigin, noted that the new division would be focusing on three broad areas. “Firstly, we would work on creating IP in digital advertising aggregation and build network of high quality online properties. Second, we would leverage Percept’s content and network to build unique online and mobile assets. Lastly, we would focus on ROI linked marketing solutions to clients in India, the UK and the US.”

The company is also looking at making investments in building ‘enabling platforms’ for providing these services and solutions. Malik brings with him more than 12 years of strategic marketing experience. His last assignment was with Infosys where he headed business development and led key client engagements for Infosys in the European and the US markets for IT outsourcing business, and was based in London and New York for five years.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking