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Percept consolidates group companies; rechristens holding company as Percept Ltd

18-April-2008
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Percept consolidates group companies; rechristens holding company as Percept Ltd

Percept Entertainment, Media and Communications (EMC) Company, which operated under the name Percept Holdings, owning and operating 20 different companies in the EMC sector, has set up a blueprint for an aggressive growth plan in the coming months.

In a recently concluded restructuring exercise, the company has renamed its lead operating and holding company as Percept Ltd. Its operating brands, divisions, joint ventures and offshore entities would remain at the subsidiary (investment) level.

Under the new structure, seven group companies – viz. Percept Picture Company (PPC), Percept Profile India, Perspectrum, PDM India, Percept Out-of-Home, P9 Integrated and Percept Talent Management (PTM) – have come together as divisions of Percept Ltd.

PerceptH, Hakuhodo Percept (HPPL), AMO Communications, IBD India, Percept Swift, Percept Gulf, PDM International, Clea PR, Percept Profile Gulf, Allied Media, Percept Knorigin and Media Agency Middle East (MAME) are now subsidiaries of Percept Ltd.

Commenting on the development, Ajay Upadhyay, President-Corporate Affairs, Percept Ltd, said, “The entertainment, media and communications industry is witnessing a benchmark growth and offers a great opportunity for the services sector and well-organised players. Percept has proven its capabilities in the last 24 years as a private player and is now poised for the big leap. Our aggressive growth plans are in keeping with Percept’s philosophy of innovation and synergy.”

This change was in keeping with the evolving and dynamic changes in the environment and the growing scale of the entertainment, media and communications domain. KPMG India was the consulting advisor to the entire restructuring process.

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