The recent high-profile weddings in the country with budgets running into crores of rupees have made PDM India announce the launch of its Wedding Management Services division. Aditya Motwane will head the PDM-WMS division. The division intends to form a complete wedding solutions provider in managing, organising and executing medium and large format weddings in India and across foreign locales.
Speaking on the need for such dedicated service, Motwane observed, “The Indian wedding industry, which is currently estimated at Rs 55,000 crore, is all set to grow by 25 per cent annually. The average minimum budget for an upper-middle class Indian wedding ceremony is anywhere between Rs 50 lakh to Rs 2 crore and is increasing with every passing day, while the upper class is known to spend Rs 4 crore onwards.”
“PDM-WMS will look at capitalising the opportunities that exist in the burgeoning middle class weddings and the NRI/international populace looking at India as an exotic location,” Motwane added.
PDM had forayed into this market by managing the Sahara India Pariwar wedding in 2004, which was followed by large weddings from the diamond market fraternity in Mumbai in 2004 and 2005.