Top Story


Home >> Media - Others >> Article

PDM India launches new division ‘PDM Entertainment’

Font Size   16
PDM India launches new division ‘PDM Entertainment’

PDM India, a vertical of Percept Holdings, has announced the launch of its new division, ‘PDM Entertainment’. The new division will be focussed on developing new properties in the fields of cinema, theatre, music, and live events, along with supporting the brand activation team. Aman Anand will head this division.

Commenting about the new division, Shailendra Singh, Joint MD, Percept Holdings, said, “PDM has created many successful properties in the past. This move will bring a focussed and concentrated approach to the ideas and concepts generated by PDM, while catering to the entertainment-related events domain.”

Anand has previously worked on a variety of events under this domain like the Channel [V] Music Awards, Coke [V] Live Concert, Femina Miss India, MTV Music Forum, Brand Equity Quiz, MTV Aids Awareness Concert, Ministry Of Sound Tour with Bacardi, and Nokia New Year’s Eve celebration.

Devraj Sanyal, COO, PDM India, said, “The idea is to have a dedicated team in this arena to build a sustainable model in the entertainment domain. A specialist team which has immense experience in this field will ensure that they create and provide professional support and service to the clients who will form a part of the PDM initiatives.”

The official communiqué noted that the PDM-Entertainment Team will revamp and recreate some of the older properties in a larger format with ground extensions/accessories.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India