PDM India, a vertical of Percept Holdings, has announced the launch of its new division, ‘PDM Entertainment’. The new division will be focussed on developing new properties in the fields of cinema, theatre, music, and live events, along with supporting the brand activation team. Aman Anand will head this division.
Commenting about the new division, Shailendra Singh, Joint MD, Percept Holdings, said, “PDM has created many successful properties in the past. This move will bring a focussed and concentrated approach to the ideas and concepts generated by PDM, while catering to the entertainment-related events domain.”
Anand has previously worked on a variety of events under this domain like the Channel [V] Music Awards, Coke [V] Live Concert, Femina Miss India, MTV Music Forum, Brand Equity Quiz, MTV Aids Awareness Concert, Ministry Of Sound Tour with Bacardi, and Nokia New Year’s Eve celebration.
Devraj Sanyal, COO, PDM India, said, “The idea is to have a dedicated team in this arena to build a sustainable model in the entertainment domain. A specialist team which has immense experience in this field will ensure that they create and provide professional support and service to the clients who will form a part of the PDM initiatives.”
The official communiqué noted that the PDM-Entertainment Team will revamp and recreate some of the older properties in a larger format with ground extensions/accessories.