As reported by exchange4media day before, S Yesudas has quit Insight. He vacated his post as the head of Insight, a Lintas Media group company the day before.
Replacing him would be Pavan Varshnei. Varshnei, till recently was heading Lowe 1, Delhi - the agency’s Delhi unit, which handles Maruti among other brands. He was moved to head Intellect in the month of February and effective yesterday, he has taken charge as the Head, Insight.
Varshnei has been with Lowe for more than a decade now. Most of it he has spent in the Client Servicing division of the agency. He recently returned to India after doing a short course from London School of Economics.
Confirming the news to exchange4media, Lynn de Souza, Director, Lintas Media Group, expresses, “He has been identified to head Insight due to his capabilities and experience. He has been elevated to the position with immediate effect. In fact, he is already meeting the clients.”
As to whether he would shift base to Mumbai, remarks de Souza, “Actually, he would be taking care of both Mumbai and Delhi operations of Insight and hence would be traveling between the two cities.”
When asked about Yesudas’ sudden departure from the agency, refraining to give any details, de Souza states, “It was a productive and long relationship. We would miss him. I am sure, wherever he goes, he would get a lot of success.”