Top Story

e4m_logo.png

Home >> Media - Others >> Article

Parivartan joins hands with media houses to launch a drive against bribe

04-July-2006
Font Size   16
Parivartan joins hands with media houses to launch a drive against bribe

In a first of its kind initiative, leading media houses of the country have come together to launch a campaign against bribe. The ‘Drive Against Bribe’ has been spearheaded by Parivartan, an NGO, which has brought together the NDTV Group (NDTV 24x7, NDTV India, NDTV Profit), HT Group (Hindustan Times, Hindustan) Prabhat Khabar, Deshonnati, Andhra Jyothi, Raj Express, Dharitiri and The Hindu to launch a mega drive against bribe.

The nationwide campaign, launched on July 1, 2006, is running in 48 cities of India across 15 states and is aimed at exhorting people to desist from paying bribes. The campaign will be on till July 15, 2006.

The campaign is aimed at advising people to take the help of self help groups backed by these media houses and use the Right to Information Act in resolving their grievances with the Government effectively and expeditiously.

The campaign has been conceptualised by Parivartan, an NGO on RTI (Right to Information) activities. Its chief, Arvind Kejriwal, met Harivansh, Editor of Prabhat Khabar, and discussed the idea with him. It was decided to broad base this campaign across major Indian cities. The NGO got support from NDTV as well.

Sharing their views on the need for coming up with the campaign, an activist of Parivartan, Rajiv Kumar, said, “People have to pay bribes in their daily interaction with government departments – be it getting a passport or a ration card or a license or an income tax refund. Everyone has to either pay a bribe or face harassment. Even if bribe is not asked, there are certain cases where work is simply not being due to a lazy bureaucracy. What does one do in such a situation? Now with RTI Act, the common man does not need to pay any bribes. The Right to Information Act gets the work done. People are already using RTI to get their work done in different government departments. However, the number of such people is insignificant. This is because there is little awareness amongst people about it. It is felt that if a large section of people started using the RTI Act it would be a major step in cleaning up the system.”

Vishaka Communication, Delhi has designed a six ads as part of the build up campaign, which were released in all the participating newspapers during the June 15-30, 2006 period. There are three more ‘call to action’ ads that are currently being released through the same channel. Prabhat Khabar has also released a book called ‘Soochnaadhikar’, which has been co-authored by its journalist Vishnu Rajgaria and Arvind Kejriwal of Parivartan.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India