Even as the industry is struggling to emerge from the economic slowdown, Ormax Media is looking ahead at brighter times. The consumer knowledge and consulting firm was founded on July 28, 2008 by Vispy Doctor and Shailesh Kapoor with one specific purpose – to increase the profitability of the entertainment industry partners by working with them to improve their product success rate, and also increase the profitability of their business partners by empowering them with consumer knowledge to achieve better ROI.
A little over a year since its launch, Ormax Media claims to have already achieved break-even. Some of its business partners include the STAR Group, Zee Network, Colors, NDTV Imagine, the UTV group, and Zoom, among others. In the Bollywood space, Ormax works with WSG Pictures, and are also said to be working on a few unreleased films. In the Internet space, the company has partnered with Zapak and What’s On India. It has also forayed into radio as well, partnering with My FM.
In conversation with exchange4media, Shailesh Kapoor, Director, Ormax Media, said, “We had two kinds of targets when we started this company. One was financial, which we have overachieved. The other target was more important – to bring in a new way of looking at consumer knowledge and research in the context of the entertainment business. And that’s the target we feel most proud of having achieved.”
Highlighting the achievements of Ormax Media, Kapoor said, “The last one year has been exciting and eventful. We had started something new and unique. There is no other consumer knowledge company specialising in the entertainment business in India. Today, we are working with all the leading broadcasters, as well as making significant breakthroughs in the Bollywood space. More importantly, we have consciously worked at plugging the information and understanding gaps that existed in this industry. Yet, we believe that this is just the start of things to come.”
Going forward and keeping an eye on 2010, Ormax plans to further expand into the media and entertainment industry, especially Bollywood, besides print, radio and the online space.