ORG MARG is planning to shut down its media division, following the merger of INTAM with TAM. While most of the servicing and technical staff will be absorbed in TAM, the reduced area of media activity will be brought under the customised research division of ORG MARG.
According to industry sources, senior officials have preferred to quit rather than work second rung in the merged company. Shankara Pillai, who used to handle IRS and ADEX, has quit. Gautam Mitra, who was in charge of INTAM, will have to be shifted out of the media division if he prefers to stay. ORG MARG president Ashok Das has also left after serving in the company.
ADEX, the spot monitoring service of ORG MARG, is being moved to TAM. The marketing of ADEX by TAM will start soon. ORG MARG has already forfeited the handling of IRS (Indian Readership Survey), one of the biggest survey which it was carrying out alone.
The company will be involved in NRS (National Readership Survey) but only as one of the other agencies who are involved with it.
Similarly, TAM will call the shots in the merged company. INTAM will stop reporting, even as the rating agencies get merged to offer as a single integrated television measurement service. Anant Narayan from ORG MARG has been absorbed in TAM.
Source: Financial Express