Close on the heels of the announcement to create a separate identity for itself, comes the news of Optimum Media Solution (OMS) winning three new accounts. As per sources in the industry, together the three accounts have media billings to the tune of Rs 18-20 crore.
Amit Ray, Senior Vice President, OMS, emphatically explains the group’s stand. “These are prestigious accounts bagged by us in the last couple of months. These are the wins for OMS and not integrated accounts won by Mudra.”
The new accounts are Panacea Biotec, Alps Healthcare and Monsanto. Panacea Biotec, India’s number-two biotech company, has recently started manufacturing and marketing over-the-counter drugs. Alps Healthcare, among other things, has recently introduced Hush Sanitary napkins in the Indian market, while Monsanto is a leading provider of agricultural products and solutions in the US. The new entrant to India enjoys a global presence. Monsanto is reckoned for innovation in plant biotechnology, genomics and breeding methods to improve productivity and to reduce costs of farming. St Lukes has been serving as the creative agency for the group.
In the meantime, OMS has categorically rebuffed the market grapevine of discussions with Omnicom or Optimum Media Direction. An official communiqué from the independent media group reads: “With reference to the news article headlined ‘Omincom, Magna set for foray in India’, filed by a leading business publication, Optimum Media Solutions (OMS) would like to state that at this current moment, we are not in any discussion with OMD – an Omnicom company. OMS is an independent media services agency, which is a part of the Mudra Group. In case of any reportage in the media claiming that OMS has joined or is in negotiations on joining Omnicom/OMD, in any proportion of shares, is untrue and uncorroborated.”