Optimum Media Solutions (OMS), the independent media agency belonging to the Mudra Group, has been appointed the media agency for luxury brand Ravissant. OMS will be handling the entire media planning, buying and implementation for the premium lifestyle brand. Bates Enterprise is the creative agency.
OMS President, Chandradeep Mitra, said, “We are excited to be working with a premium Indian brand like Ravissant. In an environment where there is an onslaught of global luxury brands in the Indian market, helping strengthen a luxury Indian brand is a great opportunity.”
Ravissant, which manufactures sterling silverware, opened their first overseas boutique at Brompton Square, London, in 1990. Ravissant has nine stores in India as well as two luxury beauty salons. They will be opening two new stores in Delhi and one each in Bangalore and Chennai soon. They are also planning to have stores in Moscow and Dubai.
OMS has several well-known names among its client list – Reliance ADAG, Paras, HBO, ICI Paints, Dabur, LIC, SBI, HPCL, Air India, Zenith Computers, MTDC, Amway, Grasim, TTK, Sify, Jyothi Laboratories, RmKV Silks, Olympus, Panasonic and Orpat.